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7 tricks to lower shopping cart abandonment

Shopping cart abandonment is a huge source of frustration for ecommerce businesses. Whether you’re trying to connect with customers who have exited the page or shoppers who save their selections for later, you’re not powerless against shopping cart abandonment. There are several tactics that can help customers make it through check out. 1. Offer coupons, Discounts, or Free Shipping Attracting a customer’s attention can be tough, but a...
Posted by rachel 0 Comments September 16, 2012

How to use coupons on your e-commerce site

It’s no secret that offering coupons helps draw customers to your business. Many ecommerce merchants use promotional coupons to increase their conversion rate and encourage returning customers. Take advantage of consumers’ desire to save by offering coupons or discounts on your products.   Stay Simple The coupons you offer should apply to every item in your store and be very easy to use. The last thing you want is a customer confused by...
Posted by rachel 0 Comments July 16, 2012

Keeping Your E-commerce Safe

Ecommerce merchants need customers to feel comfortable shopping online. Soothe their concerns by educating yourself about security threats and implementing protective measures against cyber attacks. Possible Threats Malware Malware, like viruses, download software on to a user’s computer without their permission. Then, it wreaks havoc with your customer’s personal computers. Unauthorized Data Access Hackers can access ecommerce site’s...
Posted by rachel 0 Comments May 16, 2012

Does your Website Use the Best Ecommerce Design?

The design of your ecommerce website is almost as important as the actual product you’re selling. As ecommerce businesses continue to grow, it’s important that your website is as easy to use, and as memorable, as it can be. When building or restructuring your site, consider your customers’ needs as you design the functionality and layout. There are a few must haves in every ecommerce website design. Navigation Clean, logical organization...
Posted by rachel 0 Comments April 29, 2012

The Essentials of eCommerce

Every ecommerce site is different, but they all follow the same principles to achieve success. There are a few essentials of ecommerce that every online entrepreneur should be aware of before starting an internet business. Understanding what your ecommerce business needs to prosper will help you build a website ideal for customer conversion. Intuitive Site Design You need a well-designed, functional site. Hire a qualified designer to build your website....
Posted by rachel 0 Comments April 27, 2012

Top Conversion Strategies for Ecommerce Merchants

Top Conversion Strategies for Ecommerce Merchants Converting more customers is one of the toughest tasks ecommerce merchants face. After getting their website started ecommerce businesses need to persuade customers to go through with their purchases. There are a few key strategies that can help persuade site visitors to convert to customers. Provide Quality Product Images The more interactive and through the product experience you offer, the better. It’s why sites that offer options...
Posted by rachel 0 Comments April 25, 2012

Why Apparel Leads the Way in the Ecommerce Industry

Why Apparel Leads the Way in the Ecommerce Industry Whether you’re looking to start or improve an ecommerce business, keeping an eye on other ecommerce categories can help you understand trends throughout the whole marketplace. Tough financial times mean that businesses of every ilk need to adapt to their customers, making customer experience key throughout the development stages, from website design to business strategy. An engaging customer experience that embraces the newest technological options...
Posted by rachel 0 Comments April 24, 2012

Top 5 Social Media Tools for Ecommerce

Top 5 Social Media Tools for Ecommerce Managing your ecommerce business is already a big enough task, but now you have to add social media campaigns to your workload? More ecommerce companies are branching out their customer outreach and marketing efforts into social media, but not every ecommerce business can maintain a presence across the growing multitude of social sites. Fortunately, there are a few social media marketing platforms that can save you time, help you drive sales, and improve...
Posted by rachel 1 Comment April 13, 2012

Prepare Your Ecommerce Business for the Latest Mobile Trends

Smartphones are changing how consumers shop. The public’s growing interest in “mcommerce” has inspired ecommerce businesses to invest more in mobile optimization. Tap into an audience of 100 million mobile users by offering a mobile version of your website.   Mobile Security Is Key One of the main obstacles mobile retailers face is maintaining the security of their payment system. The most successful ecommerce businesses secure...
Posted by rachel 0 Comments April 12, 2012

Choosing an open source ecommerce platform

Starting an online store can drain on your wallet. Even before you start selling, you face production costs, monthly hosting payments, and advertising charges. Why add an eCommerce platform to your list of expenses? There are a number of free, open source eCommerce software options you can choose from to lower your expenses while offering your clients a simple way to pay. Magento Magento is the preferred eCommerce platform for 30,000 merchants. Its array...
Posted by rachel 0 Comments March 28, 2012

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The Sellarchy blog is a place for tips on ecommerce, web technology for online trade and all related to selling online.